International Business in the Southern Cone

Universidad de Belgrano

Course Description

  • Course Name

    International Business in the Southern Cone

  • Host University

    Universidad de Belgrano

  • Location

    Buenos Aires, Argentina

  • Area of Study

    Business, International Business

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

    54
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    5
  • Overview

    (PALAS 333) INTERNATIONAL BUSINESS IN THE SOUTHERN CONE

    Dr. Martín Furlong

    Program in Argentine and Latin American Studies

    Universidad de Belgrano

    Course Syllabus

    Instruction in English

    Course Description

    Our goal is to raise critical questions about the opportunities and challenges that
    companies and entrepreneurs encounter when doing business with countries from
    the Southern Cone such as Argentina, Brazil, Chile, Paraguay and Uruguay. We
    begin by introducing the general context in which international business takes place
    in the region. Once we have looked at the big picture, we focus on the controllable
    and uncontrollable forces in the Southern Cone business environment. Our approach
    is based on a guided, well-informed discussion that will help students build
    understanding on the advantages and disadvantages of doing business in the
    region. Throughout the course students are expected to develop basic
    interdisciplinary skills for business decision-making. By the end of the course,
    students gain valuable insight on the opportunities that Argentina, Brazil, Chile,
    Paraguay and Uruguay offer and are ready to conduct research and access first
    hand information about Southern markets.

    Course Requirements

    Each student will be expected to make a significant contribution to the classroom
    dialogue. Students need a minimum of 75% of attendance to be in good standing
    for the International Business Project. Sliding the ID card is the only way to track
    record of attendance.
    In addition to participation, students will have to conduct an International Business
    Project, doing research on a specific topic. By the end of the semester, students will
    present to the class the outcome of this research, and write a 3-page Analytic
    Advice Memorandum. The requirements also include three short comprehensive
    tests.

    Grading Policy

    Class participation: 15%
    1st Test ? Section I: 15%
    2nd Test ? Section II: 15%
    3rd Test ? Section III: 15%
    International Business Project ? Analytic Advice Memorandum: 30%
    International Business Project ? Presentation: 10%

    For a better understanding of the comparable table for grading: check your
    orientation kit handbook.

    Required Textbooks and Materials

    Martín Furlong, ed. Course Reader

    Academic Calendar

    SECTION I
    INTRODUCTION TO THE FIELD OF INTERNATIONAL BUSINESS IN THE
    SOUTHERN CONE

    Week 1
    1.1.
    Introduction to course, review of syllabus, first day activities ? groups, intros and
    the globalization debate in the Southern Cone of Latin America.
    1.2.
    What is International Business? Review of environmental forces affecting business in
    the Southern Cone.

    Week 2
    2.1.
    International Trade in the Southern Cone. Volume of Trade. Direction of Trade.
    Major Trading Partners.
    2.2.
    International Investment in the Southern Cone. Volume of FDI. Direction of FDI.
    Major FDI Partners. Why do firms enter the Southern Cone market?

    Week 3
    3.1.
    International Institutions relevant to international business in the Southern Cone.
    Global-level institutions. World Trade Organization.
    3.2.
    International Institutions relevant to international business in the Southern Cone.
    Regional-level institutions. Mercosur and Unasur. Chile and FTAs.
    (PALAS 333) INTERNATIONAL BUSINESS IN THE SOUTHERN CONE
    3

    Week 4
    4.1.
    Review of Section I. First test.

    SECTION II
    BUSINESS ENVIRONMENT IN THE SOUTHERN CONE

    4.2.
    The importance of culture for doing business with the Southern Cone. Study of
    sociocultural components.

    Week 5
    5.1.
    Understanding national cultures. Examples and explanations. Argentina. Brazil.
    Chile. Paraguay. Uruguay.
    5.2.
    Economic dimensions of the Southern Cone. Analysis of their relevance for
    international business. GNI and GNI/Capita. The challenge of income distribution.
    Private consumption. Labor costs.

    Week 6
    6.1.
    Socioeconomic dimensions of the Southern Cone. Analysis of their relevance for
    international business. Total population. Age distribution. Birthrates. Population
    density and distribution.
    6.2.
    Political environment in the Southern Cone. The role of government in business.

    Week 7
    7.1.
    Political environment in the Southern Cone. Country risk assessment (CRA).
    7.2. Wednesday (April 27)
    Law & Business in the Southern Cone. The relationship between rule of law and
    business.

    Week 8
    8.1.
    Law & Business in the Southern Cone. Starting a business in the Southern Cone.
    Procedures. Time. Cost. Paid-in minimum capital.
    8.2. Wednesday (May 4)
    Law & Business in the Southern Cone. Some specific national legal forces. The case
    of Argentina.

    Week 9
    9.1.
    Labor conditions and trends in the Southern Cone. Examples and explanations.
    Argentina. Brazil. Chile. Paraguay. Uruguay.
    9.2.
    Review of Section II. Second Test.

    SECTION III
    COMPETITIVE INTELLIGENCE AND ORGANIZATIONS IN THE SOUTHERN
    CONE

    Week 10
    10.1.
    Competitive strategy in the Southern Cone. Drafting a strategic planning process.
    Identification of sources for competitive information.
    10.2.
    Assessing and analyzing markets. Market screening. Country screening and
    segment screening.

    Week 11
    11.1.
    Assessing and analyzing markets. Argentina. Brazil.
    11.2.

    Week 12
    12.1.
    Assessing and analyzing markets. Chile. Paraguay. Uruguay.
    12.2.
    Entry modes. Entering the Southern Cone market.

    Week 13
    13.1.
    International marketing. The Southern Cone business environment and the
    marketing mix.
    13.2.
    Review of Section III. Third Test.

    ANALYTIC ADVICE MEMORANDUM DUE DATE

    Week 14
    14.1.
    Review of course. Thinking of a career related to Latin America and the Southern
    Cone. Discussion.
    14.2.
    Analytic Advice Memorandum. Presentations.

    Week 15
    15.1.
    15.2.
    Analytic Advice Memorandum. Presentations.

    Selected Bibliography:

    Aldonas G., Botafogo Gonçalves J., Fernández de Soto G., Peña F., Pérez del Castillo
    C. "A Dialogue on the Future of Regional Integration in the Americas",
    Integration & Trade, N° 29, Volume 13, Institute for the Integration of Latin
    America and the Caribbean, Inter-American Development Bank (IDB-INTAL),
    January-June 2009.
    Ball D.A., Geringer J.M., Minor M.S., McNett J.M. "International Business. The
    Challenge of Global Competition, 12th edition", McGraw-Hill Irwin, 2010.
    Boston Consulting Group. ?The 2009 BCG Multilatinas ? A Fresh Look at Latin
    America and How a New Breed of Competitors are Reshaping the Business
    Landscape?, 2009.
    Harvard University, David Rockefeller Center for Latin American Studies. ?The Rise
    and Fall of Brazilian Inequality?, Revista, Harvard Review of Latin America, Spring
    2007.
    Economic Commission for Latin America and the Caribbean (United Nations).
    ?Foreign Direct Investment in Latin America and the Caribbean?, 2010.
    Economist Intelligence Unit. ?Latin America, Regional Overview?, 2010.
    Furlong M., Flores R. "Argentina and Brazil 2015. Towards a more attractive and
    safer environment for investments?, Centro Brasileiro de Relações Internacionais
    (CEBRI), Consejo Argentino para las Relaciones Internacionales (CARI) and
    Fundación Konrad Adenauer, 2007.
    Haar J., Price J., Editors. "Can Latin America Compete? Confronting the Challenges
    of Globalization, 1st Edition", Palgrave Macmillan, 2008.
    Inter-American Development Bank. ? Report Mercosur?, 2009.
    International Finance Corporation. ?Doing Business 2011 Latin America, Making a
    Difference for Entrepreneurs?, 2011.
    International Labor Organization. ?Global Employment Trends 2011 - Latin
    America?, 2011.
    Morrison T., Conway W. ?Kiss, Bow, or Shake Hands: Latin America?, Adams Media,
    2006.
    Peña F. ?South American Integration. Can Unasur and Mercosur complement each
    other??, Nueva Sociedad, N° 219, January-February 2009.
    World Bank Group ? Multilateral Investment Guarantee Agency. ?World Investment
    and Political Risk?, 2011.
    World Trade Organization. ?Country Profiles and Statistics, Argentina, Brazil, Chile,
    Paraguay and Uruguay?, 2011.