Pontificia Universidad Católica de Valparaíso
Valparaíso and Viña del Mar, Chile
Area of Study
Business, Entrepreneurial Management, International Business
Taught In English
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
NAME OF COURSE: GLOBAL ENTREPRENEURSHIP
COURSE CODE: PIIE 550
DESCRIPTION: The course presents all the basics of how to start and became a founder of a technology based startup. The topics include an overview of what innovation is and entrepreneurship methodologies such as design thinking, business model canvas, customer development, lean startup and general management and team building notions. The content of the course comprehends theoretical and practical lessons guided by the development of a startup idea.
ORIENTED TO: Foreign students with any educational background.
MODULE 1: INNOVATION
- Why innovate?
- Innovation models
- Innovation management
- Innovative companies
- Innovation ecosystems
MODULE 2: TECHNOLOGY
- New technologies
- Directed research
- Technology transfer
- PUCV innovation platform
MODULE 3: BUSINESS MODEL PT 1
- What is a Startup?
- Startup’s lifecycle
- Lean Canvas methodology
- Customer development methodologyHow to conduct a customer interview
- Defining a problem worth solving
- Defining the customer
- Construction of the value proposal
- Prototyping and product development
- Market trends
- Opportunity analysis
MODULE 4: BUSINESS MODEL PT 2
- How to build a brand
- How to attract customers
- How to sell
- Pricing strategies
- Finance for startups
- Metrics for startups
- Unfair advantage
- Intellectual property
- How to build an investor deck
MODULE 5: MANAGEMENT, OPERATIONS AND STRATEGY
- How to manage
- Designing the organization
- Organizational culture
- How to hire
- Operation design
- Accountability for startups
- How to set up a company
- Dealing with government taxes
- How to raise money
- How to create a global business
METHODOLOGY: the program combines different types of teaching, learning and evaluation resources.
- Theoretical, practical and interactive lessons where the professor introduces various topics and then activities for students to learn about the contents. Students work individually or in pairs depending on the topic and the activity.
- Case studies are showed for students to think of and analyze.
- Relationship with the Chilean ecosystem related to the development of different start ups.
- Final Project: students need to develop a startup where they put into practice the contents learnt during the program
LENGTH: 60 hours - 4 pedagogical hours classes
ATTENDANCE: A minimum of 80% attendance is expected.
1. Fieldwork – case studies- lecture participation: 30%
2. Readings and essays: 20%
3. Final Project: 30%
4. Presentation final Project: 20%
Maurya, A., (2012), Running Lean: Iterate from Plan A to a Plan That Works, Sebastopol, Estados Unidos: O'Reilly Media.
Ries, E., (2012), El método Lean Startup, Barcelona, España: DEUSTO S.A. EDICIONES
Blank, S., Dorf, B., (2013), El manual del emprendedor: la guía paso a paso para crear una gran empresa, Barcelona, España:
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.