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Course Description
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Course Name
Political and Social Marketing
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Host University
Pontificia Universidad Católica del Perú
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Location
Lima, Peru
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Area of Study
Marketing
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Language Level
High Advanced
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credits
3 -
Recommended U.S. Semester Credits0
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Recommended U.S. Quarter Units0
Hours & Credits
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Overview
La visión y la misión institucional. Mercados no lucrativos: donadores y clientes. Selección de mercados meta. Planeación del producto y oferta social. Evaluaciones de impacto como mecanismo de comprobación de los planes y metodología del marketing social. Identificación de necesidades y aspiraciones de la población. Formulación de programas de gobierno. Estudio del mercado electoral. El producto - candidato. Concepción y organización de la campaña. Evaluación y análisis de resultados.
Course Disclaimer
Please note that there are no beginning level courses offered in this program.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.