Internet Advertising

Bond University

Course Description

  • Course Name

    Internet Advertising

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Advertising

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    Introduction

    This subject introduces students to the advertising industry in relation to electronic commerce. It provides students with fundamental understandings of how advertising works online and, where appropriate, compares old and new forms of advertising practice. Upon completion of the subject, students should possess skills for understanding and evaluating advertising online and the ability to plan and create basic online advertising campaigns.
     
    Learning Objectives
    1. Comprehensive knowledge of the current online and mobile advertising environment, of relevant strategies and techniques of online advertising as well as of future trends and their possible impact on the industry.
     
    2. Knowledge of how to apply online advertising theory to practice, with a view on how to develop and execute a comprehensive online advertising strategy. You will gain practical knowledge regarding the use of interactive advertising as part of an integrated marketing campaign as well as developing an understanding of how/when/why one should consider interactive advertising.
     
    3. Critical reflection upon the impact of online advertising on society, in particular with a view on ethical and legal aspects as well as the way online advertising affects other media and the public sphere as a whole. You will be encouraged to consider ethical interactive advertising practices from both a consumer and creator perspective.

    4. To learn to work as a team member. The major assessment is designed to simulate an 'agency' experience and requires working together in groups to design an 'improved' interactive advertising campaign.
     
    5. To develop communication and presentation skills as well as the ability to critically reflect on these team work experiences in terms of continuing personal development.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.