Public Relations Writing
Gold Coast, Australia
Area of Study
Communication, Design Management, Public Relations
Taught In English
PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
Public Relations Writing is a practical subject aiming to develop professional writing skills required by public relations practitioners in areas other than media. Media expertise is addressed separately in Media Relations and Writing for the News Media. Students examine the conventions underlying a variety of writing forms associated with public relations communication including newsletters, brochures, annual reports and websites. They will explore what is involved in writing within a particular genre, for a particular medium, to reach a specific public. Upon completion, successful students will demonstrate proficiency and flexibility in applying strong written and visual communication skills to the wide variety of situations and ever-changing technologies they are likely to encounter in their careers as professional public relations practitioners. Specifically, successful students will be able to demonstrate skills in areas including persuasive and informative message design, speechwriting, brochure copywriting, layout and design, newsletter copywriting including news and feature stories, layout and design, online writing, and basic visual and graphic design.Learning Objectives1. Student is able to critically evaluate the roles and responsibilities of the public relations writing function.
2. Student is able to apply skills in effective written and oral communication for professional public relations practice.
3. Student is able to differentiate the different types of public relations writing techniques for different purposes including written and oral presentation.
4. Student is able to work successfully in a team to produce written public relations materials.
5. Student is able to demonstrate creativity and innovation in written, oral and visual communication.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.