Advertising Art Direction

Bond University

Course Description

  • Course Name

    Advertising Art Direction

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Advertising, Design Management

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    Introduction

    We live in a highly visual culture, with imagery in all its forms being central to our existence. Ads, artworks, movies, memes, medical imagery, info-graphics, signage, packaging, print media, digital, augmented reality, technological enhancements & image manipulations to name a few. All forms of imagery are affected by powerful inter-textual & cultural influences, which in turn provide significant social impact through our interpretations of such images. Today's advertising graduates therefore must be visually literate, able to both analyse & de-construct visual rhetoric as well as construct effective visual messages. In this subject we explore the nature of 'seeing' & how it is affected by design elements, how it is encoded & remembered. We also explore the challenges, limitations, ethics & expanding horizons of visual communication & how this relates to the world of Advertising.
     
     
    Learning Objectives
    1. You will be able to demonstrate a working knowledge of historical, physiological, perceptual & cognitive aspects of visual communication & apply critical analysis methods to all forms of visual imagery.
     
    2. You will be able to apply this knowledge to the practice of creating visual advertising messages/campaigns.
     
    3. You will be expected to develop a good understanding of social, legal & ethical obligations with regard to visual communication.
     
    4. You will learn to deal with deadline responsibilities, time management, decision making & delegation in a competitive team environment & develop practical experience in the process of pitching campaign ideas to clients.