Advertising Principles and Practice

Bond University

Course Description

  • Course Name

    Advertising Principles and Practice

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Advertising, Media Studies

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    Introduction

    This subject is an introduction to the role of advertising in society from both theoretical and professional perspectives. Students will study advertisements as media 'texts' and consider the impact of advertising on society and individuals. The subject will outline the structure of the advertising industry in Australia and focus on professional practices, including campaign design. Students will practice copywriting strategies and techniques used in the design of print advertisements.
     
    Learning Objectives
    1. Demonstrate a working knowledge of the Advertising Industry, can effectively research and analyse markets and apply practical skills and theory in developing, executing and evaluating advertising campaigns.
     
    2. Be able to deal with team and deadline responsibilities, time management, decision making and delegation in a competitive team environment.
     
    3. Be able to develop a targeted message and choose the most effective methods, style and channels to reach selected recipients.
     
    4. Have a good understanding of social, ethical, legal and cultural obligations in both local and global advertising.