Social Media Tactics

Bond University

Course Description

  • Course Name

    Social Media Tactics

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Public Relations, Social Media

  • Language Level

    Taught In English

  • Prerequisites

    Recommend PUBR11-100 Public Relations Principles and Practice and COMN12-302 Digital Media and Society.

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    Introduction
    Social Media Tactics provides students with a strong foundation in the use of social media as a strategic public relations tool. It incorporates a solid theoretical framework as well as a hands-on approach to creating social media channels and messaging. This practical component of the subject is underpinned with applied theoretical knowledge which informs the strategic use of Twitter, YouTube, Facebook, Wikipedia and other social media. Theories such as social determinism, the hive mind, social network theory, social learning theory, audience analysis and the like, will inform the construction of social media strategies and tactics. This subject embodies experiential learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.

     
    Learning Objectives
    1. Student is able to analyse, produce, manage and evaluate social media communication.
    2. Student is able to apply theoretical knowledge in a practical context.
    3. Student is learning from experience.
    4. Student is able to develop and implement selected social media tactics.