Strategic Marketing

Bond University

Course Description

  • Course Name

    Strategic Marketing

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Students must have successfully completed MKTG11-100 Marketing and MKTG13-303 Market Research and Analysis or equivalent prior to undertaking MKTG13-320

    Students must have completed 48 Credits of thier program.

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    Introduction

    Strategic marketing focuses on the highest level marketing and management decisions. Cornerstones of the subject are the selection of target market and positioning products and services. The subject places considerable emphasis to the analysis of markets and competitors, development of long-term marketing advantages, and the management systems required to support a marketing strategy.
     
    Learning Objectives
    1. Conceptualize marketing strategies that apply contemporary strategic thinking to construct Strategic Marketing Plans and design Tactical Marketing Programs to implement marketing decisions in the process of creating a business report on a real company. 
     
    2. Define, illustrate and explain strategic marketing issues faced by firms in competitive business environments.
     
    3. Analyze, evaluate and synthesize the influence of environmental and organizational forces, which can promote and impede effective strategic planning, decision making and implementation of marketing programs.
     
    4. Appraise the causes and consequences of successful and unsuccessful organizing for strategizing, planning and decision making.