Media Relations

Griffith University

Course Description

  • Course Name

    Media Relations

  • Host University

    Griffith University

  • Location

    Gold Coast, Australia

  • Area of Study

    Media and Journalism

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Course Description
    This course considers the role of media relations in the overall picture of public relations theory and practice. It aims to equip the student with the skills necessary to function in this role. It further aims to develop an understanding of the critical relationship between the public relations practitioner and the media, while providing insights into the different needs and expectations of the various media.
     
    Course Introduction
    This course considers the role of media relations in the overall discipline of public relations theory and practice. It aims to equip the student with the skills necessary to function in this role in an variety of sectors, such as corporate, government and not-for-profit. It further aims to develop an understanding of the critical relationship between the public relations practitioner and the media, while providing insights into the different needs and expectations of traditional and social media.
     
    Course Aims
    This course considers the role of media relations in the overall picture of public relations theory and practice. It aims to equip the student with the skills necessary to function in this role. It further aims to develop an understanding of the critical relationship between the public relations practitioner and the media, while providing insights into the different needs and expectations of the various media.
     
    Learning Outcomes
    After successfully completing this course you should be able to:

    1  Demonstrate knowledge and competency regarding the research, writing and targeting skills used by media relations practitioners
    2  Demonstrate understanding of Australian media industries and apply the needs, interests of the media and their audiences to the Public Relations discipline
    3  Research a media outlet, apply professional writing skills identifying news values and target outlets to a newsworthy media release
    4  Research for, prepare, and deliver a media conference.
    5  Analyse relationships between the media relations practitioner and traditional online media outlets

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.