Typography for Print
Gold Coast, Australia
Area of Study
Taught In English
PrerequisitesThis is a Studio Major course for Bachelor of Digital Media students majoring in Graphic Design.It should be taken at a second-year level of study, and build on knowledge gained in 1609QCA Introduction to Typography, Typography 1 and Typography 2.The course is an essential step to developing a solid understanding of the history, principles and practices of typography design, layout and print applications. The course is also of interest to anyone who wishes to further develop an understanding of typography and type design, as well as page layout and print production processes, and can be taken as an elective by anyone from within the QCA and GFS.The course assumes a sound knowledge of the desktop computer environment and Adobe Creative Suite software, in particular, Photoshop, InDesign and Illustrator.Students with a recognised pre-existing disability must sign a disability disclosure statement at the commencement of the course, so that arrangments can be made for special consideration BEFORE assessments are due.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewCourse DescriptionThe course allows students to practice and develop highly refined typographic skills that will enable them to work effectively in the Graphic Design industry upon completion of the program, and confidently prepare design files for print. Students will learn to respond to industry-based problems in a timely and professional way and at a level which shows a sophistication of type handling. This is an advanced level typography course and should build on type design fundamentals taught in previous core typography courses: Typography 1 and Typography 2. It assumes students entering this course have a good working knowledge of typography, layout, and logo design and pagination as well as good Photoshop, Illustrator and InDesign software skills. The primary objective of this course is to further prepare students with the technical and cognitive competencies that enable them to deal effectively and professionally with visual communication design problems and prepare sophisticated type outcomes for print.Course IntroductionThis course aims to give students the opportunity to further develop their typography through practice-led research.The objectives of this course are structured to fulfill the aims of the degree program, which, at a second-year level, should reinforce type design theories and practices through project-based learning and develop a broader understanding of the development of graphic design as a discipline.Successful students demonstrate an ability to meet deadlines, participate in, and contribute to critical thinking and discussion, develop creative and scholarly practices.This course will be delivered via a series of ten weekly lectures and 13 weekly tutorials. Attendance in person is required and each weekly lecture contains assessment tasks. Tutorials also consist of weekly exercises. discussions, critiques, and presentations, and will require active student participation throughout the semester.Assignments will be assessed using a combination of peer assessment, in-class presentations, and consensus moderation.Course AimsThis second-year course aims to provide you with a development in your typographic understanding and builds upon the fundamentals taught in 1609QCA Introduction to Typography and Typography 1 and 2.You will develop a range of fonts, engineered to work effectively in print, and produce a printed book which demonstrates this effectiveness. This course is an essential step towards becoming a professional graphic designer or type designer and allows you to test your typography and layout solutions against real world problems.Learning OutcomesAfter successfully completing this course you should be able to:1 Identify the characteristics of well designed typefaces.2 Articulate the professional requirements of a commercial font and printed book.3 Plan and develop a book on typography that considers these professional requirements.4 Create a printed book that illustrates your ability to develop real world design solutions and design effectively with type.5 Demonstrate technical ability commensurate with an emerging design professional.6 Critique your work against professional graphic design practice.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.