Consumer Behaviour

La Trobe University

Course Description

  • Course Name

    Consumer Behaviour

  • Host University

    La Trobe University

  • Location

    Melbourne, Australia

  • Area of Study

    Business, International Marketing, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    15
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. Students will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and students will gain experience in the writing of effective positioning statements.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.