Marketing: Defined, Planned and Delivers

La Trobe University

Course Description

  • Course Name

    Marketing: Defined, Planned and Delivers

  • Host University

    La Trobe University

  • Location

    Melbourne, Australia

  • Area of Study

    Advertising, Business, Business Management, International Marketing, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    15
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Marketing: Defined, Planned and Delivered is an introductory unit to marketing principles and practice as applied to mainly fast-moving consumer goods. The subject is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, this subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.