University of the South Pacific
Area of Study
Taught In English
MG206: Marketing Principles and Strategies and MG2%
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Credits3 - 4
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewThis course provides an opportunity for learning about marketing in the international context. Students in business and related fields will experience the customer value creation cycle from market intelligence to the selection of markets and customers, through to the actual delivery of products and services. Major emphasis of this course will be on developing international marketing strategies and the application of the marketing concepts in the global context. Towards the end of the semester students should be able to systematically analyze international and/or global problems, evaluate alternative solutions, propose necessary actions and present their proposals in both written and oral form.Learning Outcomes- Introduce and discuss the nature and scope of international marketing;- Have awareness and sensitivity to different cultural, social, economic, political and legal environments in the context of international marketing;- Develop an understanding of international marketing planning;- Get hands-on experience in designing a comprehensive marketing plan for an actual product/service and a specific foreign target market;- Undertake decision-making ability with respect to complex international marketing problems;- Develop and practice professional skills in oral and written communication, analysis and decision making.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.