Special Topics: Creative Marketing Communication

University of Otago

Course Description

  • Course Name

    Special Topics: Creative Marketing Communication

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    Communication, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    54 200-level points including MART 201

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    18
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    The theoretical and practical application of language and visualisation in the context of advertising; the aesthetics of business communication in multi-media contexts; development of critical and evaluative skills.

    The course focuses on creativity in the context of business communication. It emphasizes the aesthetics of communication forms in multi-media contexts and develops critical and evaluative skills. MART 330 is the level 3 course of the Brandbach, Otago's advertising specialisation.

    Learning Outcomes
    Upon successful completion of this course, students should:
    -Be able to strategically initiate multimedia expressions in advertising
    -Be able to produce a flow of ideas for market interventions that change behaviour
    -Be able to conceptualise purposive ideas with an aesthetic sensibility
    -Be able to engage advertising as a driver for strategic innovation
    -Be able to activate advertising in the wider field of cultural production
    -Have developed a habit of curiosity in the past, present and future of advertising for:
    -Creative thinking
    -Critical thinking
    -Reflective thinking

    -Be able to productively apply academic theory to advertising planning and creativity
    -Be capable to ideate at speed in online collaboration
    -Be familiar with advertising as an industry and as a cultural praxis
    -Have produced a portfolio of advertising interventions that defines their singular vocational identity as proof of a critical creativity

    Textbooks
    Barry, Pete (2012 ) The Advertising Concept Book - 2nd edition, Thames & Hudson, New York.

    The highly recommended course book defines the course culture and is a reference for all advertising concept development and weekly projects and is essential for exam preparation.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.