International and Export Marketing
University of Otago
Dunedin, New Zealand
Area of Study
International Marketing, Marketing
Taught In English
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
The analysis and application of marketing principles in an international context.
Upon successful completion of this course, you should be able to
-Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision-making
-Understand the methods for determining which overseas markets to target
-Critically evaluate the different approaches to internationalisation and modes of market entry
-Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy
-Identify and evaluate opportunities for international market development
-Research and design a market entry strategy for a selected international market opportunity
-Prepare an international market entry plan
Fletcher, R. and Crawford, H. (2014) "International Marketing: An Asia-Pacific Perspective", 6th Edition, Pearson.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.