International and Export Marketing

University of Otago

Course Description

  • Course Name

    International and Export Marketing

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    International Marketing, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    The analysis and application of marketing principles in an international context.

    Learning Outcomes
    Upon successful completion of this course, you should be able to
    -Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision-making
    -Understand the methods for determining which overseas markets to target
    -Critically evaluate the different approaches to internationalisation and modes of market entry
    -Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy
    -Identify and evaluate opportunities for international market development
    -Research and design a market entry strategy for a selected international market opportunity
    -Prepare an international market entry plan

    Fletcher, R. and Crawford, H. (2014) "International Marketing: An Asia-Pacific Perspective", 6th Edition, Pearson.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.