Innovation and New Product Development

University of Otago

Course Description

  • Course Name

    Innovation and New Product Development

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    18
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    The theory and practice of market-led innovation and new product development from idea generation through to the product launch and post-launch evaluation.

    Learning Outcomes
    Innovation and new product development are critical to the success of organisations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process, whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this paper are to:
    -Develop familiarity with models of innovation and the marketing and technology interface
    -Understand the importance of new product development to firm performance
    -Learn methods of generating, evaluating and testing product ideas
    -Identify relevant components and plan a product launch
    -Learn methods of evaluating and monitoring the success of a launch

    Textbooks
    Textbook: Crawford, C.M. and DiBenedetto, A. (2014). New Products Management, 11th edition Boston: Irwin/McGraw-Hill Series in Marketing.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

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Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.