Innovation and New Product Development
University of Otago
Dunedin, New Zealand
Area of Study
Taught In English
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
The theory and practice of market-led innovation and new product development from idea generation through to the product launch and post-launch evaluation.
Innovation and new product development are critical to the success of organisations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process, whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this paper are to:
-Develop familiarity with models of innovation and the marketing and technology interface
-Understand the importance of new product development to firm performance
-Learn methods of generating, evaluating and testing product ideas
-Identify relevant components and plan a product launch
-Learn methods of evaluating and monitoring the success of a launch
Textbook: Crawford, C.M. and DiBenedetto, A. (2014). New Products Management, 11th edition Boston: Irwin/McGraw-Hill Series in Marketing.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.