Marketing Management

University of Otago

Course Description

  • Course Name

    Marketing Management

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    Business, International Business, International Management, International Marketing, Management Science, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    MANV 101, MART 205, MARX 205, FOSC 112

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

    18
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets.

    Taking a firm centric perspective, this paper considers how marketing management creates value for an organisation through the integration of market and customer information.

    Teaching Arrangements
    Every week students must attend two 50-minute lectures and participate in one 50-minute tutorial when scheduled.

    Learning Outcomes
    On completion of this course students should:
    - Have a sound managerial perspective on contemporary marketing practice
    - Understand theoretical and practical marketing problems and decisions
    - Appreciate the internal and external forces that influence decisions
    - Understand the marketing mix and how to manage the constituent parts
    - Understand industrial, consumer, product and service markets
    - Understand the marketing planning process
    - Be able to produce a one-year marketing plan

    Textbooks
    Marketing (2013): Kotler, P., Burton, S., Deans, K., Brown, L., and Armstrong, G. Pearson Education, Australia, 9th Edition.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.