Communication Research Methods

University of Otago

Course Description

  • Course Name

    Communication Research Methods

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    Communication, Mass Communications, Media and Journalism, Media Studies

  • Language Level

    Taught In English

  • Prerequisites

    18 MFCO or COMS points

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    18
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Introduction to communication research and methods used to conduct research on communication.

    Communication research methods is a skills-based paper introducing students to fundamental assumptions, principles and practices that are used in quantitative and qualitative research. These skills are both essential in any entrepreneurial venture and highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and through lab exercises and assignments guides students through to confidently undertake small-scale communication research projects.

    Course Structure
    The course covers two key areas:
    -Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research; identifying appropriate instruments to address a research question or hypothesis; and presenting the results in an appropriate report format
    -Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research; identifying appropriate methods to address a research question or issue; and presenting the results in an appropriate report format

    Assessment:
    -3 research exercises: 20% each
    -Exam: 40%

    Learning Outcomes
    By the completion of this course students should be able to:
    -Use analytical and applied skills to identify a communication problem or issue
    -Locate appropriate methods to analyse communication phenomena
    -Successfully plan, undertake and report upon a small quantitative or qualitative communication research project
    -Critically analyse communication research methods and findings reported in the media

    Textbooks
    Course reader

Course Disclaimer

Courses and course hours of instruction are subject to change.

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Please reference fall and spring course lists as not all courses are taught during both semesters.

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Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.