Societal Issues in Marketing
University of Otago
Dunedin, New Zealand
Area of Study
Taught In English
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewThe relationships between marketing, public policy, and social and environmental values are examined with reference to legal issues.This paper examines relationships between marketing, public policy, and social and environmental questions, with reference to legal issues.The paper aims to engage students in debate over topical issues in marketing that influence society, the environment, public health and policy. Topics include: the marketing of contentious products such as "junk" foods, tobacco, alcohol, and prescription medicines. Responses to the social consequences of marketing activities, including education, social marketing and regulation will be explored. In addition, we will examine controversial advertising execution techniques, for instance the use of violence and stereotypes in advertising. The paper aims to enhance skills that students will find invaluable whether working as marketing professionals or as advanced post-graduate students. These include problem solving, conflict resolution, presenting and defending ideas, and critically evaluating others' opinions.
Upon successful completion of this course, you should be able to:
-Critically discuss the debate surrounding government intervention to protect health
-Understand the limitations of the various perspectives
-Outline and defend your own views on appropriate policy actions
-Critically discuss competing tensions between marketers' rights, consumers' rights and society's rights
-Discuss how rights could be protected and discuss and defend your views on which rights should have priority
-Critically discuss controversial execution techniques
-Design and conduct research informing public policy
Text books are not required for this course.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.