Sports Marketing

University of Otago

Course Description

  • Course Name

    Sports Marketing

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study


  • Language Level

    Taught In English

  • Prerequisites

    108 points

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
    Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry, which employs a large number of people, and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore there are growing job opportunities for marketers in this field.

    Learning Outcomes
    -To provide an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
    -To look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
    -To provide students with an understanding of the skills necessary to operate in the sports marketing industry
    -To provide students with opportunities to develop written and oral communication skills
    -To provide students with opportunities to research sources of information and to develop critical analysis skills
    -To build skills, experience and attitudes necessary for life beyond the university

    Foundation Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK)

    Recommended Text (to be consulted but not necessarily purchased): Emerson, Lisa (2005) "Writing Guidelines for Business Students", The Dunmore Press.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.