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Latin American Studies - Universidad de Belgrano (UB) - Fall 2 2017
International Business in the Southern Cone

Course Code: PALAS 333
Language of Instruction: English
Course taken with: International Students
Universidad de Belgrano (Buenos Aires, Argentina)
COURSE DESCRIPTION
Area of Study
Latin American Studies in English (PALAS)
Hours & Credits

54

Contact Hours

3

Recommended U.S. Semester Credits

5

Recommended U.S. Quarter Units

Course Level Recommendations:

Recommendation: Upper Division


ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators. We advise each institution to have their own credentials evaluator make the final decision regarding course levels.
Prerequisites and Language Level

Language Level: Taught In English

Overview

(PALAS 333) INTERNATIONAL BUSINESS IN THE SOUTHERN CONE

Dr. Martín Furlong

Program in Argentine and Latin American Studies

Universidad de Belgrano

Course Syllabus

Instruction in English

Course Description

Our goal is to raise critical questions about the opportunities and challenges that
companies and entrepreneurs encounter when doing business with countries from
the Southern Cone such as Argentina, Brazil, Chile, Paraguay and Uruguay. We
begin by introducing the general context in which international business takes place
in the region. Once we have looked at the big picture, we focus on the controllable
and uncontrollable forces in the Southern Cone business environment. Our approach
is based on a guided, well-informed discussion that will help students build
understanding on the advantages and disadvantages of doing business in the
region. Throughout the course students are expected to develop basic
interdisciplinary skills for business decision-making. By the end of the course,
students gain valuable insight on the opportunities that Argentina, Brazil, Chile,
Paraguay and Uruguay offer and are ready to conduct research and access first
hand information about Southern markets.

Course Requirements

Each student will be expected to make a significant contribution to the classroom
dialogue. Students need a minimum of 75% of attendance to be in good standing
for the International Business Project. Sliding the ID card is the only way to track
record of attendance.
In addition to participation, students will have to conduct an International Business
Project, doing research on a specific topic. By the end of the semester, students will
present to the class the outcome of this research, and write a 3-page Analytic
Advice Memorandum. The requirements also include three short comprehensive
tests.

Grading Policy

Class participation: 15%
1st Test ? Section I: 15%
2nd Test ? Section II: 15%
3rd Test ? Section III: 15%
International Business Project ? Analytic Advice Memorandum: 30%
International Business Project ? Presentation: 10%

For a better understanding of the comparable table for grading: check your
orientation kit handbook.

Required Textbooks and Materials

Martín Furlong, ed. Course Reader

Academic Calendar

SECTION I
INTRODUCTION TO THE FIELD OF INTERNATIONAL BUSINESS IN THE
SOUTHERN CONE

Week 1
1.1.
Introduction to course, review of syllabus, first day activities ? groups, intros and
the globalization debate in the Southern Cone of Latin America.
1.2.
What is International Business? Review of environmental forces affecting business in
the Southern Cone.

Week 2
2.1.
International Trade in the Southern Cone. Volume of Trade. Direction of Trade.
Major Trading Partners.
2.2.
International Investment in the Southern Cone. Volume of FDI. Direction of FDI.
Major FDI Partners. Why do firms enter the Southern Cone market?

Week 3
3.1.
International Institutions relevant to international business in the Southern Cone.
Global-level institutions. World Trade Organization.
3.2.
International Institutions relevant to international business in the Southern Cone.
Regional-level institutions. Mercosur and Unasur. Chile and FTAs.
(PALAS 333) INTERNATIONAL BUSINESS IN THE SOUTHERN CONE
3

Week 4
4.1.
Review of Section I. First test.

SECTION II
BUSINESS ENVIRONMENT IN THE SOUTHERN CONE

4.2.
The importance of culture for doing business with the Southern Cone. Study of
sociocultural components.

Week 5
5.1.
Understanding national cultures. Examples and explanations. Argentina. Brazil.
Chile. Paraguay. Uruguay.
5.2.
Economic dimensions of the Southern Cone. Analysis of their relevance for
international business. GNI and GNI/Capita. The challenge of income distribution.
Private consumption. Labor costs.

Week 6
6.1.
Socioeconomic dimensions of the Southern Cone. Analysis of their relevance for
international business. Total population. Age distribution. Birthrates. Population
density and distribution.
6.2.
Political environment in the Southern Cone. The role of government in business.

Week 7
7.1.
Political environment in the Southern Cone. Country risk assessment (CRA).
7.2. Wednesday (April 27)
Law & Business in the Southern Cone. The relationship between rule of law and
business.

Week 8
8.1.
Law & Business in the Southern Cone. Starting a business in the Southern Cone.
Procedures. Time. Cost. Paid-in minimum capital.
8.2. Wednesday (May 4)
Law & Business in the Southern Cone. Some specific national legal forces. The case
of Argentina.

Week 9
9.1.
Labor conditions and trends in the Southern Cone. Examples and explanations.
Argentina. Brazil. Chile. Paraguay. Uruguay.
9.2.
Review of Section II. Second Test.

SECTION III
COMPETITIVE INTELLIGENCE AND ORGANIZATIONS IN THE SOUTHERN
CONE

Week 10
10.1.
Competitive strategy in the Southern Cone. Drafting a strategic planning process.
Identification of sources for competitive information.
10.2.
Assessing and analyzing markets. Market screening. Country screening and
segment screening.

Week 11
11.1.
Assessing and analyzing markets. Argentina. Brazil.
11.2.

Week 12
12.1.
Assessing and analyzing markets. Chile. Paraguay. Uruguay.
12.2.
Entry modes. Entering the Southern Cone market.

Week 13
13.1.
International marketing. The Southern Cone business environment and the
marketing mix.
13.2.
Review of Section III. Third Test.

ANALYTIC ADVICE MEMORANDUM DUE DATE

Week 14
14.1.
Review of course. Thinking of a career related to Latin America and the Southern
Cone. Discussion.
14.2.
Analytic Advice Memorandum. Presentations.

Week 15
15.1.
15.2.
Analytic Advice Memorandum. Presentations.

Selected Bibliography:

Aldonas G., Botafogo Gonçalves J., Fernández de Soto G., Peña F., Pérez del Castillo
C. "A Dialogue on the Future of Regional Integration in the Americas",
Integration & Trade, N° 29, Volume 13, Institute for the Integration of Latin
America and the Caribbean, Inter-American Development Bank (IDB-INTAL),
January-June 2009.
Ball D.A., Geringer J.M., Minor M.S., McNett J.M. "International Business. The
Challenge of Global Competition, 12th edition", McGraw-Hill Irwin, 2010.
Boston Consulting Group. ?The 2009 BCG Multilatinas ? A Fresh Look at Latin
America and How a New Breed of Competitors are Reshaping the Business
Landscape?, 2009.
Harvard University, David Rockefeller Center for Latin American Studies. ?The Rise
and Fall of Brazilian Inequality?, Revista, Harvard Review of Latin America, Spring
2007.
Economic Commission for Latin America and the Caribbean (United Nations).
?Foreign Direct Investment in Latin America and the Caribbean?, 2010.
Economist Intelligence Unit. ?Latin America, Regional Overview?, 2010.
Furlong M., Flores R. "Argentina and Brazil 2015. Towards a more attractive and
safer environment for investments?, Centro Brasileiro de Relações Internacionais
(CEBRI), Consejo Argentino para las Relaciones Internacionales (CARI) and
Fundación Konrad Adenauer, 2007.
Haar J., Price J., Editors. "Can Latin America Compete? Confronting the Challenges
of Globalization, 1st Edition", Palgrave Macmillan, 2008.
Inter-American Development Bank. ? Report Mercosur?, 2009.
International Finance Corporation. ?Doing Business 2011 Latin America, Making a
Difference for Entrepreneurs?, 2011.
International Labor Organization. ?Global Employment Trends 2011 - Latin
America?, 2011.
Morrison T., Conway W. ?Kiss, Bow, or Shake Hands: Latin America?, Adams Media,
2006.
Peña F. ?South American Integration. Can Unasur and Mercosur complement each
other??, Nueva Sociedad, N° 219, January-February 2009.
World Bank Group ? Multilateral Investment Guarantee Agency. ?World Investment
and Political Risk?, 2011.
World Trade Organization. ?Country Profiles and Statistics, Argentina, Brazil, Chile,
Paraguay and Uruguay?, 2011.

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