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Course Description
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Course Name
Tourism Marketing
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Host University
University of the Western Cape
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Location
Cape Town, South Africa
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Area of Study
Hospitality, Marketing
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Host University Units
10 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4.5
Hours & Credits
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Overview
Main Content:
? Tourism marketing - definitions and concepts
? Approaches to marketing - sales, product, societal
? The tourism business environment
? Market segmentation, selection of target markets and positioning
? The marketing planning process
? The marketing mix - product, price, place, promotion
? Destination marketing and relationship marketing
? Western Cape marketing initiativesMain Outcomes:
At the end of this module students will be able to:
? demonstrate an understanding of the tourism and hospitality business environment
? discuss and explain the procedures of market segmentation, target marketing and positioning
? describe and discuss the components of the marketing mix
? demonstrate an understanding of the principles of destination marketing and relationship
marketing
? discuss the application of various marketing techniques in the Western CapePre-requisites: At least 3 second year modules in Tourism
Breakdown of Learning Time:
Contact with lecturer/tutor: 24 hours
Assignments & tasks: 40 hours
Tests & examinations: 6 hours
Self study: 30 hoursAssessment:
Class tests: 25%
Assignments: 25%
Examination: 50%
Course Disclaimer
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.