Sign In With Google
Course Description
-
Course Name
EU Market and Business Policies
-
Host University
Anglo-American University
-
Location
Prague, Czech Republic
-
Area of Study
Business Analytics, Economics
-
Language Level
Taught In English
-
Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
-
ECTS Credits
6 -
Recommended U.S. Semester Credits3
-
Recommended U.S. Quarter Units4
Hours & Credits
-
Overview
Course Description
The course explains how firms compete through their strategies and how businesses acquire and maintain market power. In addition the course provides introduction into the tools of the business environment and market structure analysis. The course aims at presenting the European Union (EU) single market related policies, their rational and impact on business policies. The course familiarizes students with the main institutions of the EU related to the enforcement of these policies focusing on the EU competition policy and markets regulation.
Course Learning Outcomes
Upon completion of the course the student will be able to:
- Delineate the markets in which businesses operate in their horizontal and vertical dimensions;
- Understand more in detail selected firm’s strategies – both price as well as non -pricing business policies;
- Developing familiarity with the most important EU market related policies;
- Analyze cases where these particular policies are relevant; – Present the results of one’s own analysis and defend the position using the standard terminology