Business Strategy Simulation

Course Description

This course will be a practical application of business strategy concepts from Strategic Management either to the CAPSTONE business simulation module (part of the CAPSIM family of online business simulations (www.capsim.com), or to another appropriate simulation. 

CAPSTONE is a rich, complex business simulation designed to teach strategy, competitive analysis, finance, cross-functional alignment, and the selection of tactics to build a successful and focused company. CAPSTONE provides the rare opportunity to experience running a complete business, with the benefit of reports that show clear correlations between management decisions and outcomes. Faced with a full range of strategy-based decision-making options, participants have the opportunity to try new tactics, test unfamiliar strategic paradigms, and take risks in a risk-free environment.

Learning Outcomes

Upon successful completion of this course, students will be able to:
– Analyze a business using internal and external management reports;
– Set a strategy for a business and implement that strategy;
– Evaluate and apply alternative forms of capital financing for the firm;
– Understand and apply the Balanced Scorecard for business decisions, which involves: reviewing historical financial and sales data, forecasting target-customer needs, analyzing internal processes to address technology changes in manufacturing and ensuring timeliness of workforce training and development.