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Course Description
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Course Name
International Business
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Host University
Prague University of Economics and Business
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Location
Prague, Czech Republic
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Area of Study
International Business, International Economics
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Language Level
Taught In English
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US Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Aims of the course:
The course introduces students to the basic aspects of international business, both on a theoretical and practical basis. Using practical examples, the topics of the company's external environment, international strategies and the choice of a suitable form of entering foreign markets are illustrated.Learning outcomes and competencies:
Upon successful completion of this course, students will be able to:
- understand the basic aspects of doing business in an international environment and the factors that affect them
- understand the role of globalization, its risks and importaits nce for international business
- carry out a basic PESTEL analysis of the markets, emphasizing the differences between countries
- understand the importance and role of ethics in international business
- apply CSR and ESG concepts in practice - select the right target market and propose changes in the corporate strategy for this market
- choose the right method of entering foreign markets.
Course contents:
The theoretical basis of international business and factors that affect it (allowance 2/2)
a. Globalization
b. Current trends in international businessPESTEL analysis (allowance 12/12)
a. Political environment
b. Legal environment
c. Sociocultural environment
d. Technological environment
e. Managerial implications
f. Case studiesEthical dimension of international business (allowance 4/4)
a. Ethical issues in international business, ethical dilemmas, and unethical behavior
b. CSR and ESG issues
c. Managerial implications
d. Case studiesStrategy in international business (allowance 4/4)
a. Company strategy
b. Global expansion, profitability, and pressure on costs and their reduction
c. Choice of strategy
d. Managerial implications
e. Case studiesEntry into foreign markets (allowance 4/4)
a. Entry decisions and selection of new markets
b. Modes of entry and its choice
c. Internationalization of SMEs vs. global companies
d. Managerial implications
e. Case studiesLearning activities, teaching methods and workload (hours):
Type of teaching method Daily attendance Participation in lectures 26h Preparation for lectures 13h Attendance at seminars/workshops/tutorials 26h Preparation for seminars/workshops/tutorials 13h Preparation of presentation 32h Preparation for mid-term test(s) 12h Preparation for final test 34h Total 156h Assessment methods and criteria:
Requirement type Daily attendance Active lecture/seminar/workshop/tutorial participation 30% Presentation 30% Mid-term test(s) 10% Final test 30% Total 100%
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations