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Course Description
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Course Name
Digital Business
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Host University
University of Westminster
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Location
London, England
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Area of Study
Communication Studies
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
20 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
The focus is on how businesses can apply digital technology to improve their competitiveness by changing business
processes to add value to the business and its customers. Digital business looks at how electronic and mobile
communications can enhance all aspects of value added activities that connect the company?s supply side with its
demand side. The adoption of mobile technology and social media offers new platform for interaction with customers,
which need to be evaluated and prioritised.
Assessment: Group Coursework (25%) ; Case Study Report (3000 words) (75%).
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.