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Course Description
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Course Name
The Power of Brands
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Host University
University of Westminster
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Location
London, England
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Area of Study
Marketing
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Language Level
Taught In English
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Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
20 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
Creating and managing successful brands is a source of competitive advantage to modern organizations. This moduleprovides students with the fundamental understanding of brands, brand positioning and brand portfolio management.It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan does not onlyaddress how the brand will be communicated but also how it will be protected.Assessment: Group Report (25%) ; Group Presentation (25%) ; Exam - Closed Book (50%). *All transcripts areissued in UK credits.*All transcripts are issued in UK credits.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.