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Course Description
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Course Name
Digital Marketing
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Host University
University of Roehampton
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Location
London, England
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Area of Study
Marketing
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
10 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
Assessment: coursework [100%]
The module evaluates the impact of digital marketing on marketing communications and marketing strategies and on current and evolving business models including strategy and planning and budgeting. It examines the theory and practice of data-driven marketing, including the collection, basic structure and management of data, data analysis, segmentation, profiling and targeting, the role of research and testing and the use of marketing databases, the digital consumer and increasing customer control.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.