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Course Description
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Course Name
Understanding Consumers
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Host University
University of Westminster
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Location
London, England
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Area of Study
Business Analytics, Economics, Marketing
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Language Level
Taught In English
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Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
20 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
Level 4
This module aims to provide a good understanding of consumer behaviour concepts, theories, and how marketing managers utilise them to design their marketing strategies in order to influence consumers’ decision-making process in their product and/or service purchase process. The application of consumer behaviours will be examined in the context of Business to Consumer (B2C) and Business to Business (B2B).
For detailed information about this module, please refer to the 4MARK005W Understanding consumers syllabus.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.