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Course Description
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Course Name
Advertising
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Host University
Queen Mary, University of London
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Location
London, England
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Area of Study
Advertising
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
15 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
Credits: 15.0Overlap: NonePrerequisite: NoneThis module explores advertising as an evolving category of social communication within a convergent media landscape. A strategic managerial perspective is taken to generate insight into the development of advertising and the roles and processes so entailed. The consumer perspective is also considered in the light of advertising¿s role as a vehicle for cultural meaning. Media consumption issues are also important to consider given the rapid growth in expenditure on digital (especially mobile) advertising communication. The module takes a multi-disciplinary approach drawing on socio-cultural, psychological and anthropological perspectives.Assessment: 40.0% Coursework, 60.0% ExaminationLevel: 5
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.