International Marketing & Communication

This course will provide students with an overview of relevant topics and exercises, including:
- Presentation of the international communication organization for a company and how to organise an international communication worldwide
- What is international communication?
- The main channels/actors of international communication
- Challenges of International Communication in a globalized world
- How to build a communication strategy:
- The different steps of building a communication strategy
- The main actors of an efficient communication strategy
- Discussions on communication strategies in the different countries represented in class
- The students will work on a case study in group for a concrete approach and better learning experience and present the results to the rest of the class as well as to a jury.
- The students will work in deep analysis of advertising campaigns of the same brand in different countries 

Learning Outcomes:
At the end of the course, the students should be able to:
- Describe an international communication sector,
- Understand the specificity of work in an international environment,
- Work as a team on a communication case,
- Demonstrate the role culture plays on general and professional communication and behavior
- Integrate a new team from an initial team.
- Understand the communication strategies the brands perform in different countries and why they do this
- Understand the key theoretical concepts regarding International communication in different environments

EDUCATIONAL METHODS
Discussions, case studies, group work, educational games, field trips, marketing research 
 

RESOURCES
All course materials will be supplied in class.