Corporate Culture, Human Resources and Innovation

Content:
This course will provide students with an overview of:
- A brief history of management and organizational behavior: from scientific management to
employee engagement and self-management
- 21st century concepts of work and organization: the Gig Economy, intrapreneurs,
crowdsourcing, network structures, collaborative organizations, holacracy, mass
customization, the Experience Economy with CX (customer experience) aligned with EX
(employee experience) 
- Motivation theories with a self-discovery tool: extrinsic and intrinsic motivation, the
importance of autonomy, purpose and mastery
- The role of culture in an innovative organization: cultural orientations in national and
corporate culture that can foster or impede innovation
- How creativity works: Insights from neuroscience and psychology
- Innovation theories and models: from early models to new trends
- Design Thinking and Doing
- Identifying and removing obstacles to innovation
- Communicating and selling innovation projects
- The role of Human Resources as a strategic business partner: strategic functions of HR in an
innovative organization
- Attitudes to change: How to get everyone on board for an innovation project. Case studies and
sample organizations: Apple and Nokia, 3M, Google, Valve, …
- Field trip to company in or around Lille.
- Practical application of the concepts learned: The Change Project

Learning Outcomes:
At the end of the course, the students will be able to:
- Understand the processes, cultural factors and HR tools that foster innovation,
- Refer to new concepts such as the collaborative organization, the employee experience (EX) and
intrapreneurship,
- Develop new innovative techniques in their university career and foster innovation in their
future professional life,
- Identify their strengths and potential in the context of organizational behaviour, career
planning, creativity and innovation

EDUCATIONAL METHODS
Presentations, case studies, share of experiences, group work, debates

RESOURCES
All course materials will be supplied in class. References may be made to the following resources:
- The Collaborative Organization, Jacob Morgan
- Design Theory, Methods and Organization for Innovation, Weil/Le Masson/Hatchuel 
- Drive, Daniel Pink
- Imagine: How Creativity Works, Jonah Lehrer
- Riding the Waves of Innovation, Fons Trompenaars,
- Charles Hampden-Turner
- 21 Tomorrow’s New Formula: Concept-Driven
- Innovation through Strategic HR, Lynne Mealy