International Marketing

Content:
This course will provide students with an overview of:
- Presentation of the international communication organisation for a company and how to
organise an international communication world wide
- What is international communication?
- The main channels/actors of international communication
- Challenges of International Communication in a globalised world
- How to build a communication strategy:
- The different steps of building a communication strategy
- The main actors of an efficient communication strategy
- Discussions on communication strategies in the different countries represented in class
- The students will work on a case study in group for a concrete approach and better learning
experience and present the results to the rest of the class as well as to a jury.
- The students will work in deep analysis of advertising campaigns of the same brand in different
countries 

Learning Outcomes:
At the end of the course, the students should be able to:
- Describe an international communication sector,
- Understand the specificity of work in an international environment,
- Work as a team on a communication case,
- Demonstrate the role culture plays on general and professional communication and behaviour,
- Integrate a new team from an initial team.
- Understand the communication strategies the brands perform in different countries and why
they do this
- Understand the key theoretical concepts regarding International communication in different
environments 

Education Methods:

Discussions, case studies, group work, educational games, field trips, marketing research

Resources:

All course materials will be supplied in class.