Merchandising for Luxury Retail

The American Business School Paris

Course Description

  • Course Name

    Merchandising for Luxury Retail

  • Host University

    The American Business School Paris

  • Location

    Paris, France

  • Area of Study

    Business Administration, Fashion

  • Language Level

    Taught In English

  • Prerequisites

    FASH120 - Sales Techniques for Luxury Brands (or equivalent)

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    COURSE DESCRIPTION:
    This course is designed for the Bachelor in Fashion and Luxury Retail Management program and is
    specifically focused on the power of product merchandising in effective consumers decisions. The course
    focuses on the Luxury sector and describes the ability of the retailer to increase purchasing behavior with
    layout, color, design, and other aspects that appeal to the 5 senses of the consumer.
     
    COURSE OBJECTIVES:
    This course will describe the rules of merchandising in all retail settings, and focus on the specifics of the
    luxury sector. Linking merchandising, with consumer behavior, product design, sensory marketing, and
    other aspects of the program, this course brings students into the practical of running a high-end retail
    outlet.
     
    EXPECTED LEARNING OUTCOMES:
    At the end of this course, students will be able to:
    - Understand the power of product merchandising and atmosphere setting, especially in the luxury
    sector.
    - Compliment their understanding of consumer behavior and product design with retail layouts
    - Be prepared to design and manage a store with the specific goal of attracting luxury customer
    segments
    - Have practical knowledge that can be applied to a real-life retail setting.

Course Disclaimer

Courses and course hours of instruction are subject to change.

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