The DNA of Fashion Trends

COURSE DESCRIPTION:
Fashion can be understood as part of a continuing epic of social, historical, economic, cultural,
geographical, and technological evolution. To comprehend the global fashion industry, it’s therefore
necessary to identify the analytical tools and theories used by fashion stakeholders. It is equally relevant to
understand how these tools allow the major players in fashion to forecast trends in a quickly changing
world.

COURSE OBJECTIVES:
This course will examine the evolution of fashion trends and the key skills to understand the spirit of our
times and its relation to trend development. It will explore the fundamental theories in the direction and
movement of fashion in order to give a deeper understanding of the dominant traits and themes in society
which influence fashion, so as to better anticipate collections, merchandising and marketing at any fashion
level.

EXPECTED OUTCOMES:
Upon completion of this course, students should be able to:
– Articulate the language of fashion and its development and evolution over time
– Recognize the anatomy of a trend and the framework for fashion change
– Explain how the global players and actors impact the development of trends
– Describe the process and methods of fashion trend analysis and forecasting
– Understand the media’s role (traditional and new media) in triggering and maintaining the trend
environment