The Company Case Challenge

COURSE DESCRIPTION:
This capstone activity is designed to bring students into the real world in partnership with local
companies. Company partners submit questions (“challenges”) for students to work on in groups over 8
weeks. Students must develop solutions to the challenge based on hands-on research, interviews with
company representatives, and creative business thinking. Students deliver a 15-minute video explaining
their solutions directly to the company representatives at the end of the exercise.

COURSE OBJECTIVES:
The primary objective is to put students in front of real companies, facing real challenges. Students
must pull from their academic learnings, company interviews, and on-the-ground research to develop
solutions to real world problems. Their deliverable must be brief, directed, and based in facts and
objective research. Companies give constructive criticism back to the students focusing on the relevance
of the suggested solutions and the professional behavior of the students.

EXPECTED LEARNING OUTCOMES:
Upon completion of this course students will be able to:

• Understand how their academic learnings drive them to be productive future employees
• Focus on real world problems and use innovative thinking to develop solutions
• Have access to a partner company’s inner workings, with face-to-face interviews and behindthe-scenes access to key players
• Develop their professional behavior in front of potential future employers

EVALUATIONS:
The final grade will be determined as follows:
1/3 Peer Review
1/3 ABS Paris tutor feedback
1/3 Company feedback