Writing for Mass Communication

DESCRIPTION: 
Understanding media user needs and interest levels as a determining factor in how media messages are crafted; examination and application of basic media writing techniques.

RATIONALE: 
Communication students need to be able to convey messages through the written word. To write for the mass media, they need to be able to recognize the main styles of writing used in print media and to write for readers who are easily distracted.

LEARNING OUTCOMES: As a result of taking this course, the student should be able to:
1. Understand how audience needs and desires determine they way media writers use language and structure their messages.
2. Understand why some language devices are more effective in engaging distracted audiences than others.
3. Understand the importance of message focus and structure to both writers and audience members.
4. Understand the importance of interviewing to media practitioners.
5. Demonstrate understanding of how to conduct an interview to obtain insight that will enrich and add credibility to a story.
6. Apply in their written assignments the key concepts covered in the course.

METHOD OF TEACHING AND LEARNING: 
In congruence with the learning and teaching strategy of the college, the following tools are used:
- Class lectures, interactive learning (class discussions, group work), and in-class workshop exercises.
- Presentation of homework assignments in class.
- Office hours: students are encouraged to make full use of the office hours of their instructor, where they can ask questions, see their exam paper, and/or go over lecture material. 

Use of a Blackboard site where instructors post lecture notes, assignment instructions, announcements, as well as additional resources.
- Peer tutoring is also available to students who choose to get additional help.