Communications Theories

DESCRIPTION: 
The basic theoretical paradigms of mass communication. Examination of the history and development of models in communication research and the context in which theories emerged. Exploration of approaches used to understand the influence of mass communication.

RATIONALE: 
Students will gain a deeper understanding of the key concepts and theoretical approaches to the study of mass communication, including media effects, agenda setting, propaganda and mass society theory. The topics covered will give students the grounding they will need for the readings in the Communication Seminar.

LEARNING OUTCOMES: 
After taking this course students should be able to:
1. Demonstrate knowledge and understanding of the major communication theories and key concepts relevant to the field of communication.
2. Demonstrate awareness of the diversity of approaches to understanding communication, media and culture in both historical and contemporary contexts, and of the uses and significance of those approaches.
3. Demonstrate understanding of the dynamics of media discourses in the shaping of culture and social attitudes.
4. Select and apply arguments and positions related to media theory to examine a contemporary issue or phenomenon in concerning the mass media
5. Demonstrate knowledge of the regulatory frameworks that affect media and cultural production and consumption. 
METHOD OF

TEACHING AND LEARNING: 
In congruence with the teaching and learning strategy of the college, the following tools are used:
- Classes consist of lectures and class discussions.
- Office Hours: Students are encouraged to make full use of the office hours of their instructor, where they can ask questions about their own original articles and go over lecture material
- Use of a Blackboard site, where instructors post lecture notes, journal articles, assignment instructions, announcements and additional resources.