Export Strategy and Management

DESCRIPTION:
Developing export strategy and managing exports in a global environment. Market evaluation and selection; development of an export plan for market entry. Problems and pitfalls in export management.

RATIONALE: 
Liberalization of trade enables companies of any size to enter international markets. Exporting frequently represents the primary mode of entry, as it may require little investment and lower risk. The course enables students to assess the key factors, processes and strategies necessary for effective export management. It provides a comprehensive assessment of exporting as a mode of entry in foreign markets and evaluates key export concepts and strategies, such as export-led development, export research and planning. Throughout the course students acquire useful insights into the entire process of managing exports.

LEARNING OUTCOMES: 
As a result of taking this course, the student should be able to:
1. Evaluate business opportunities and select corresponding export markets in view of developing an export strategy.
2. Compare and contrast export strategies and decide upon the most suitable strategies to given socio-economic and cultural circumstances and market specificities.
3. Determine the steps involved in the exporting process and assess the key success factors in managing exports.

METHOD OF TEACHING AND LEARNING:
In congruence with the teaching and learning strategy of the college, the following tools are used:
- Class lectures, interactive learning (class discussions, group work) and practical problems solved in class.
- Office Hours: Students are encouraged to make full use of the office hours of their instructor in order to consult and discuss issues related to the course's content.
- Use of blackboard site, where instructors post lecture notes, assignments instructions, timely announcements, as well as additional resources.