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Course Description
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Course Name
Fundamentals of Public Relations
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Host University
The American College of Greece
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Location
Athens, Greece
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Area of Study
Public Relations
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Language Level
Taught In English
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Prerequisites
WP 1010 Introduction to Academic Writing
WP 1111 Integrated Academic Writing and Ethics -
Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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US Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
DESCRIPTION:
Introduction to public relations through the exploration of concepts relevant to real-world situations. Understanding public relations processes and practices.RATIONALE:
This course focuses on the value of building and maintaining positive relationships with external and internal publics. It offers an overview of the most effective means of communicating with publics in a variety of situations and settings.LEARNING OUTCOMES:
1. Define public relations and understand how practitioners deal with problems and opportunities.
2 Comprehend the role of public relations as a management function of corporate, government and non-governmental organizations.
3. Explain the essential elements of the public relations process in real world case studies.
4. Apply the process of developing a PR plan for primary publics such as employees, consumers and media to meet different communication and organizational goals.METHOD OF TEACHING AND LEARNING:
In congruence with the teaching and learning strategy of the college, the following tools are used:
- Classes consist of lectures, class discussions, video presentations, problem-solving sessions.
- Office Hours: Students are encouraged to make full use of the office hours of their instructor, where they can ask questions and go over lecture material.
- Use of a Blackboard site, where instructors post lecture notes, assignment instructions, timely announcements, as well as additional resources.