Retailing and Supply Chain Management

DESCRIPTION:
Major concepts of retail management. Issues of retail marketing communication, store formats and atmospherics, merchandising, store experience and engagement, customer service and after sales support concepts and techniques related to the effective design, planning, control and improvement of the retail supply chain.

RATIONALE: 
Retailing is one of the largest and most dynamic sectors of our economy. Retail companies are amongst the largest and most innovative of all businesses and the status of the retail industry within the economy has experienced significant growth worldwide. Retailing is changing and is becoming more competitive. These developments have dramatically increased the complexity of managing the retail business and most retailers are struggling to maintain profitability. Successful retail organizations must know how to identify, adapt, and plan for these changes. The course integrates emerging concepts and trends in retail e-commerce.

LEARNING OUTCOMES: 
As a result of taking this module, the student should be able to:
1. Explain retail marketing concepts and evaluate the components of retail branding (the retailer as a brand).
2. Analyze the components of the retail strategic planning and the financial implications of strategic retail decisions.
3. Assess the role and importance of retail supply chain management (ECR, retail buying and buying systems, basic merchandising techniques and merchandise assortment).

METHOD OF TEACHING AND LEARNING:
In congruence with the teaching and learning strategy of the college, the following tools are used:
- Class lectures, extensive use of examples from the local and international retail business environment to highlight application of key retailing concepts. Throughout the lectures students develop knowledge and understanding related to the subject content.
- Analysis and discussion of short cases and problems in class that focus on specific retailing issues reinforce students’ cognitive 
and key transferable skills as well as the practical skills needed.
- Office Hours: Students are encouraged to make full use of the office hours of their instructor where they can ask questions and discuss issues related to the course’s content.
- Use of an electronic class management system where the instructor may post important announcements, related course materials, as well as additional resources.