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Course Description
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Course Name
Strategic Market Management
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Host University
University College Dublin
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Location
Dublin, Ireland
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Area of Study
Management, Marketing
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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ECTS Credits
5 -
Recommended U.S. Semester Credits2
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Recommended U.S. Quarter Units3
Hours & Credits
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Overview
Strategic Marketing Management is a business philosophy which puts the customer at the centre of the business. It is the ability of the organisation to organise itself to meet the current and the future needs of customer more effectively than its competitors. It requires a range of skills on the part of the strategic marketing manager and it requires the organisation to adopt a carefully thought out systematic approach with clearly articulated objectives. Strategic Marketing Management integrates different aspects of marketing activity within the organisation including segmentation, positioning, competitive strategy, new product development, brand management, communications, pricing and distribution.
The purpose of this course it to provide students with an appreciation and understanding of the particular challenge that strategic marketing management presents, and to equip them with a range of tools to be effective strategic marketing managers. This will involve providing them with a review of the theory and practice of strategic marketing management. It will also involve developing an understanding of the contexts within which strategic marketing management operates, looking in particular at the environment (both internal & external) within which it can/does operate
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.