International Marketing

Maynooth University

Course Description

  • Course Name

    International Marketing

  • Host University

    Maynooth University

  • Location

    Dublin, Ireland

  • Area of Study

    Peace and Conflict Studies

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

    5
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4.5

  • Overview

    This advanced course focuses on marketing management in global organisations through the international dimension. Over the eight central themes students will consider both tactical and strategic issues in marketing, as experienced by multinational companies. Central themes are: the nature of international marketing strategy; international environment(s); market analysis and selection; market entry and ownership strategies; international market segmentation; international product management; international pricing; global communication strategies.

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