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Course Description
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Course Name
Marketing Management
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Host University
Trinity College Dublin
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Location
Dublin, Ireland
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Area of Study
Human Development and Family Studies, Management, Marketing
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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ECTS Credits
10 -
Recommended U.S. Semester Credits5
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Recommended U.S. Quarter Units7
Hours & Credits
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Overview
This module concerns the intersection of marketing and consumer behaviour ? the products and services people buy, why they buy them, how they fit into their lives, how they dispose of them and why this is of strategic interest to marketing. In order to be successful, an organisation must understand the lifestyles, personalities, values and contradictions inherent in its consumers. This module is designed to give a practical and theoretical primer to these issues, addressing important work on consumer memory, learning and decision-making, sustainable consumption, brand communities and children?s consumption. The second term of this module focuses on the completion and presentation of viable marketing plans by students encompassing the main elements of matching marketing objectives to marketing strategies and driving business growth.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.