Broadening: Social Media For Social Good

This module takes undergraduate students from as wide a range of programmes as possible, places them in groups mixed by discipline, age, culture, experience etc., and gets them working on questions of social responsibility and ethical practice, using social media techniques. They connect to self-selecting social entrepreneurs and non-profit groups and work in partnership with them to develop a social media strategy which will enhance their overall effectiveness. This module is designed to engage students in five ways for the wider social good. The idea is to get them working in a highly-interactive and self-driven way (1) with each other across the university; (2) with theory and practice around ethics and responsibility; (3) with new and evolving mobile technology; (4) with creative techniques (using social media and 'gamification' elements); and (5) with social entrepreneurs, not-for-profit organisations and communities. The module will address goals one and four of the University's Strategic Plan, Pioneering and Connected by enhancing the student experience and increasing useful engagement with the community. The module is proposed as a cross-disciplinary UL broadening module. The design team is: -Gabriela Avram, CSIS, Science & Engineering -Sheila Killian, Accounting & Finance, KBS -John Lannon, Management & Marketing, KBS -Liam Murray, LLCC, Arts, Humanities and Social Sciences -additional input from James Corbett, Social Entrepreneur