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Course Description
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Course Name
Marketing
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Host University
University of Limerick
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Location
Limerick, Ireland
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Area of Study
Marketing
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Language Level
Taught In English
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Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credits
6 -
Recommended U.S. Semester Credits0
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Recommended U.S. Quarter Units0
Hours & Credits
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Overview
This module is designed to introduce students to the philosophy and historical underpinnings of marketing. As such, it will help students to position marketing both as an organisational discipline and as a societal force. The module will trace the development of marketing as a business philosophy and will assess the role of marketing within the international business organisation. Students will also explore what it means for organisations to be market-led. Finally, the module will delineate the rights and responsibilities of marketers and customers, and identify the role and impact of marketing in society.
Spring Semester Only
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.