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Course Description
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Course Name
Digital Communication Strategies
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Communication Studies, Media Studies
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Language Level
Taught In English
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Prerequisites
Successful completion of an undergraduate degree is required for this course.
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This course explores the varied aspects of digital communication through an approach that considers both theory and practice for building effective communication strategies. Students will examine advanced topics related to web and social media communication, the role of research in digital strategies, development and implementation of communication planning, and the evolving positioning of digital communication within organizations. Communication design will be a key focus of the course through the analysis of relevant case studies and the evaluation of applicability of communication strategy through course projects. Important areas of investigation will address creative content creation, communication building based on organizational identity and branding, user trends and interaction, data and performance analysis, concept diversification for multi-platform communication operations, integrated marketing practices, and management and oversight of digital strategy.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.