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Course Description
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Course Name
E-Marketing for Hospitality Industry
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Hospitality, Marketing
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Language Level
Taught In English
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Prerequisites
Hospitality Marketing or equivalent
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
An in-depth study of Internet Web site hosting for tourism managers, including a detailed examination of the current practices of on-line tourism marketing and tourism destination management systems. Covered topics include advanced course investigating sales tactics and procedures used in hospitality sales environment, the practical application role plays and skills practice, and planning and managing e-commerce for hospitality global distribution systems including major opportunities, limitations, issues and risks from managerial perspectives.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.