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Course Description
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Course Name
Writing for the Fashion Industry
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Host University
Florence University of the Arts - The American University of Florence
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Location
Florence, Italy
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Area of Study
Creative Writing, English, Fashion
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Language Level
Taught In English
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Prerequisites
Foundational writing skills are not covered. Students are expected to apply a strong command of syntax, structure, and style according to the course topic.
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This course introduces writing techniques in the fashion industry. Topics bridge the gap between core writing classes and higher-level fashion courses concentrating on merchandising and promotion by presenting writing strategies intended for the different writing styles required in the industry. Students will learn the methods of effective writing for fashion reports and forecasts, fashion show scripts, public relations, catalog, direct mail, trade and consumer magazines, and online channels. Case studies illustrate examples of effective and ineffective writing.
Course projects and activities will interact with journalism activities of Blending, the magazine and newsletter of FUA's campus press Ingorda.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.